enablingpic
Retail & CPG
Outcreating Brand Impact: Reshaping Digital Marketing for a Global CPG Leader

The client is a global consumer packaged goods (CPG) organization with a vast portfolio of over 65 brands operating across 80+ countries. With hundreds of digital properties and a significant digital marketing footprint, the organization manages complex, multi-channel consumer engagement ecosystems at scale.

Business Complexity

  • Fragmented digital marketing ecosystem with multiple agencies operating independently across geographies
  • Duplication of efforts and inconsistent technology implementation, leading to inefficiencies and increased costs
  • Lack of standardization resulting in inconsistent brand experiences across digital channels
  • Absence of unified governance and orchestration across marketing and technology teams
  • Limited ability to leverage data and analytics effectively for consumer insights and decision-making

Our Approach

We partnered with the client to design and implement a unified digital marketing ecosystem, enabling standardization, efficiency, and scalability across global operations.

  • Digital decoupling model: Defined clear roles for creative and technology teams to improve collaboration and efficiency
  • Unified service orchestration: Established governance frameworks and processes to align multiple stakeholders as one cohesive ecosystem
  • Centralized technology ownership: Took ownership of development and maintenance across web, mobile, and social platforms
  • Digital experience platform: Built a scalable, multichannel platform leveraging a digital factory model to onboard brands efficiently
  • Content and analytics enablement: Integrated content management and web analytics capabilities to enhance consumer engagement and insights
  • Platform modernization: Migrated 600–700 digital properties to a unified platform, improving speed, cost efficiency, and compliance
Through this transformation, we applied Business Creativity by combining domain expertise with intelligent technologies to simplify complexity and enable a scalable, future-ready digital marketing ecosystem.

Technology Stack

  • Sitecore-based digital experience platform
  • Web, mobile, and social application technologies (.NET, Java, PHP, SharePoint)
  • Content management systems and digital asset platforms
  • Web analytics and consumer insight tools
  • Cloud-enabled hosting and integration framework

Impact

  • 50% reduction in time-to-market for digital initiatives
  • 25% reduction in operational costs through standardization and efficiency gains
  • Improved consumer engagement and site traffic across global digital properties
  • Enhanced consistency in brand experience across multiple channels and geographies
  • Strengthened governance and collaboration, enabling scalable digital operations
This transformation enabled the client to outcreate a more agile, efficient, and unified digital marketing ecosystem, reinforcing its ability to deliver consistent, high-impact consumer experiences at scale.