enablingpic
Comms., Media and Entertainment
Outcreating Global Viewership: Scaling OTT Delivery with Intelligent QA for a Media Conglomerate

The client is a leading North American mediatech conglomerate operating a large-scale OTT streaming ecosystem across SVOD, AVOD, and FAST platforms. With over 130 Million monthly active users and a presence across North America, Latin America, Europe, and Australia, the client delivers live events, movies, series, and sports content across smart TVs, mobile devices, and connected platforms.

Business Complexity

  • Inefficient QA processes and limited oversight impacted scalability and user experience across global markets
  • Existing crowd-testing models lacked reliability and failed to meet critical SLA and KPI benchmarks
  • Fragmented governance resulted in delayed issue resolution and limited visibility
  • Absence of scalable device labs restricted testing across diverse devices and operating systems
  • Network variability and geo-restrictions were not adequately tested, impacting streaming quality and compliance

Our Approach

We partnered with the client to design and implement a comprehensive, scalable QA transformation framework aligned with its global expansion strategy.

  • 24×7 managed QA model: Transitioned from crowd testing to a structured, SLA-driven QA framework across 10+ platforms and 17 regions
  • Centralized device lab infrastructure: Established a large-scale lab with 300+ devices to simulate real-world streaming conditions
  • Distributed governance framework: Enabled transparency and faster issue resolution through integrated project management and device management platforms
  • Remote access enablement: Provided secure, real-time access to global teams, enhancing collaboration and operational agility
  • GenAI-powered testing ecosystem: Leveraged intelligent automation for test design, execution, and data management
  • Real-world network simulation: Simulated diverse network conditions to validate adaptive streaming, CDN performance, and geo-restricted content delivery
Through this transformation, we applied Business Creativity by combining domain expertise and intelligent technologies to deliver a scalable and futureready OTT ecosystem.

Technology Stack

  • Conversational and GenAI-enabled automation frameworks
  • WDIO/Appium-based streaming automation architecture
  • FusionIQ automation workbench for intelligent test orchestration
  • AI-Assure and AI-TDM for assurance and test data management
  • NETEM, Linux traffic control, and Cisco Packet Tracer for network simulation
  • Remote device access tools and device management platforms

Impact

  • 30% improvement in release velocity across 17 global regions
  • 40% reduction in test cycle time and defect resolution time
  • 50% savings in infrastructure overhead through centralized labs
  • 3× expansion in device and platform coverage, reducing post-production issues
  • 40% reduction in manual QA effort through GenAI-led automation
  • Strengthened regulatory compliance and monetization accuracy
This transformation enabled the client to outcreate a more resilient, scalable, and highperformance OTT ecosystem, enhancing user experience while supporting global growth.