Design Studio

Creating path-breaking human-centric experiences

Design Studio

Creating path-breaking human-centric experiences. Craft immersive, human-centric experiences across the automotive journey with design thinking at the core.

Our Offerings

Intelligent ERP
Finance of the Future

Cloud Consulting
Cloud Migration
Cloud Native Engineering
DevOps
Managed Services

Explore Our Services

Service Offered

Innovation by design (service design, Direct – to -X strategy, Design Thinking workshop, Ideation sessions)
Experience Design (360 – degree immersive design- AR, VR, wearables, User research and analysis, Experience Strategy consulting, Creating Experience labs for workplace)
Brand Design (Brand strategy, Storyboarding, Digital marketing strategy, Brand Manual creation, Communication design)

Key Features

Follow the U first (User first) methodology for a deeper understanding of users of products and services which helps uncover valuable insights.
Leverage our design assets -Work book and Method cards which represent techniques to aid design thinking cycle including empathy, insight definition, Ideation, prototyping and testing.
AI-based Experience measurement tool (DiCE) which converts unsaid user feelings & reactions into scaled readings using neuroscience technology.
Design artefact creation -customer journey maps, Persona maps, empathy maps, process maps, impact maps and stakeholder maps to capture user needs and document observations.
Conduct design hackathons to stimulate creative thinking and identify some of the best talents in the design space.

Benefits

Fusing design principles and technology brilliance to craft compelling and meaningful experiences.
Building distinct, Memorable, Scalable, Flexible, and Cohesive Brand Identity.
Simplify convoluted journeys across the employee, customer & partner ecosystem to enhance user experience by imagining and reimagining services across multiple meaningful touchpoints.
Create an unparalleled visual impact for brands across devices and channels.