LTIMindtree is positioned as a Major Contender in Everest Digital Interactive Experience (IX) Services PEAK Matrix® Assessment 2023 - North America

In North America, the growing importance of experience design within enterprises is tightly interwoven with investments in emerging technologies such as gen AI, the metaverse, and blockchain. This dynamic landscape profoundly impacts business success and sustainability. For customers, a captivating and well-tailored experience is no longer a mere luxury – it is an imperative. Experience design, bolstered by investments in cutting-edge technologies, is not just a trend but a fundamental driver for growth and social responsibility in North America. It profoundly shapes the future and impact of enterprises in the region, aligning their operations with the values and aspirations of a rapidly changing market.

LTIMindtree has been positioned as a Major Contender in Everest Digital Interactive Experience (IX) Services PEAK Matrix® Assessment 2023 – North America. 26 service providers were assessed based on their capabilities in the space. LTIMindtree has been recognized for its experience services, consistent investments in the experience centers, MarTech partnerships, and robust in-house solutions.

LTIMindtree’s Canvas.ai platform provides concept-to-value journey realization support to enterprises that are planning to invest in emerging technologies. It has also embedded generative AI capabilities in the latest version of its decision intelligence tool, Lumin.

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“The digital experience services market in North America is experiencing significant growth, driven by demand for comprehensive stakeholder experiences. This surge in demand is further propelled by the growing investments in constructs of digital commerce, customer 360, loyalty, and media activation, complemented by investments in emerging technologies. Providers with the capability of providing end-to-end creative and technology services will emerge as leaders in the experience ecosystem,” says Nisha Krishan, Practice Director at Everest Group.

“LTIMindtree has emerged as a Major Contender in Everest Group’s Digital Interactive Experience (IX) Services PEAK Matrix® Assessment 2023 – North America, due to its strong and consistent investments in the experience centers, MarTech and Commerce partnerships, and robust in-house solutions, and complemented by its investments in generative AI.”