Digital Asset Management Dam Readiness Model

The whitepaper presents a Digital Asset Management (DAM) Readiness Model designed to help organizations accelerate creative workflows. It details 19 readiness dimensions to evaluate DAM maturity in areas such as asset creation, management, distribution, infrastructure, and strategy. The DAM readiness model supports self-assessment, benchmarking, and targeted improvements. The DAM governance framework, which includes the DAM assessment checklist, guides organizations in developing their own DAM implementation roadmap that enhances quality, speed, and collaboration in creative projects for better business results.