Pega-Based Vehicle Recall for Leading Japanese Automotive OEM Based in US

Client

The client is a Japanese Multinational Automotive Manufacturer based in the US.

Challenges

To have a single system that efficiently manages campaigns across the recall process.

LTM Solution

• Pega-based Campaign management system used primarily to launch Campaign/Sub-campaigns related to any vehicle recall (service, parts - airbag, break issue, etc.) or other marketing activities.
• It interacts with various internal and external systems for exchanging VIN, Customer and Campaign related information.
• A single source of truth related to VIN and Customer information for all Campaigns.
• Salesforce Marketing cloud solution (on service cloud) is used to perform mass outreaches.
• Ability to create, setup, launch, manage and report (MI) campaigns. The system is also used to create, trigger internal and external notifications related to campaigns.
• The Campaign Management system integrates with CRM, Warranty, Parts, Service Engineering, Auto Sales, Carfax, Experian, Image system, mailing system and other systems to exchange VIN, Customer & Campaign information. 

Business Benefits

• 600+ Live campaigns managed from this core system.
• Foundational solution easily extensible to include promotions.
• Regulatory compliance achieved by standardizing templates and automated communication cycles.
• Improved data quality resulting in efficient analytics adoption.
• Reduced TCO with more than 40% costs saved.