Leading Medical Device Manufacturer Boosts Sales, Marketing, and Commerce Through Unified Technology

Client

The client is a leading multinational medical technology and digital solutions innovator headquartered in Chicago, Illinois. They are a market leader in precision health, integrating advanced imaging, monitoring, and diagnostics technologies.

Business challenges

The primary objectives were to automate their marketing processes, consolidate non-compliant and outdated content, and establish a unified marketing ecosystem. The client needed to streamline messaging and ensure consistent customer experiences across various touchpoints. 

• The client aimed to automate their marketing ecosystem, consolidating non-compliant and expired content into one system 
• Delivering unified messaging and experiences across touchpoints
• Improvements in conversion and interactions
• Reducing bounce rates

Solution Highlights

LTM stepped in to offer an all-encompassing solution and end to end product consultation for the client, focusing on compliance data exchange across pre-purchase, purchase, and post-purchase phases.

• Integrating the marketing tech stack and catering to the global marketing community of client
• Redesigning and revamping the website with consulting and product development
• 'One Content Ecosystem' incorporating more than five tools aimed at daily marketing content production, support, and seamless integrations with platforms like Veeva, Widen, Sitecore, Marketo, and Welcome.
• WordPress microsite hosting and maintenance were done globally
• Devised comprehensive single view for campaigns and marketing artifacts for various product launches, ensuring a robust and cohesive marketing strategy

Business Benefits

The comprehensive solution brought significant benefits to the client. Customer engagement surged, and the website's health index saw a remarkable improvement. Deployment cycles for new features and products were drastically reduced, enabling roll-outs approximately ten times faster than before

• 32% increase in customer engagement
• 15% improved NPS and CLTV
• 30% increase in the site health index
• 10x faster with new product and features rollout
• 40% reduction in the deployment cycle