Fewer Bottlenecks, Higher Margins

Client

The client is a leading US-based direct-to-consumer brand known for its reusable and sustainable food and beverage containers. With over a century of legacy, the brand has built a loyal customer base by offering durable, stylish drinkware, gear, and outdoor accessories. Supported by a team of over 500 employees, the client operates globally, combining heritage with innovation to meet the needs of environmentally conscious consumers.

Market Dynamics

Due to the digital transformation in the food industry, sustainability, BPA-free materials, and reusable designs are redefining how brands engage with consumers. As demand rises for eco-conscious, durable, and stylish products, direct-to-consumer brands like our client must innovate rapidly without compromising quality or speed.

At the same time, the surge in global e-commerce and rising expectations for real-time order visibility are reshaping how brands manage supply chains. Operational challenges like fragmented data flows and limited system connectivity among many others have become critical bottlenecks, especially during peak seasons.

Legacy infrastructure often struggles to support the agility and scalability required in this fast-paced market. When combined with increasing regulatory scrutiny and pressure for faster fulfillment, these gaps threaten customer experience and global expansion goals. For forward-looking brands, building a connected, flexible digital foundation is no longer a choice, it’s a necessity.

Challenges

• Scalability limitations: Existing legacy systems were unable to support the growing order volumes during peak seasons, impacting the client’s ability to scale operations globally, especially during high-demand periods like sales campaigns.
• Fragmented integrations: The absence of seamless connectivity between e-commerce, ERP systems, and third-party logistics partners created operational silos and delays.
• Lack of order visibility: Stakeholders across departments had limited access to real-time order tracking, leading to miscommunication and inefficiencies.
• Onboarding bottlenecks: Integrating new logistics partners and internal systems required manual effort, slowing down time-to-market during high-demand periods.
• Operational rigidity: Legacy infrastructure restricted agility, making it difficult to support regional expansion and adapt quickly to market fluctuations.

Solution

LTM worked closely with the client to modernize their order management and integration landscape through the following initiatives:

• Streamlined business processes by redesigning workflows to enable real-time, automated data exchange across orders, shipments, and inventory systems.
• Improved performance during peak seasons by building reusable components that could handle large volumes efficiently.
• Enhanced reliability using an event-based system (Boomi Event Streams) to ensure smooth communication between applications.
• Simplified partner onboarding by supporting multiple data formats and protocols (like EDI (X12), RESTful APIs (JSON/XML), and flat files), making it easier to connect with different logistics and business systems.
• Integrated more than 150 systems across core applications like Oracle EBS, Blue Yonder, Shopify, and several third-party logistics providers.
• Increased visibility and transparency through a centralized dashboard that tracked all order-related activity, helping teams monitor and manage operations more effectively.

These efforts enabled a connected, scalable digital backbone aligned with the demands of digital transformation in the food industry.

Benefits

• Saved up to 30% in manual effort by leveraging Boomi AI agents, such as Boomi Scribe for faster and more accurate documentation.

• Increased processing speed by 60%, enabling the system to handle nearly 200,000 orders per hour during peak periods.

• Delivered ~US $1 million in annual savings by optimizing the digital infrastructure and reducing potential revenue leakage.

• Accelerated partner onboarding, simplifying processes for adding new customers and third-party logistics providers across regions.

Conclusion

LTM’s modernization of the client’s digital ecosystem has enabled significant cost savings, faster processing, and improved scalability. With streamlined operations and enhanced order visibility, and the strategic use of Boomi AI agents, the client is now better equipped for global expansion, more efficient partnerships, and greater responsiveness during peak periods. This transformation sets the stage for continuous growth and operational excellence.

“Our partnership with a 110-year-old American brand known for its reusable and sustainable products came at a pivotal moment. Fueled by a surge in social media-driven demand, their sales skyrocketed from US $73 million to over US $750 million in just four years. LTM modernized their integration landscape, establishing customer and supplier EDI and connecting edge applications—enabling their systems to scale from 800 to 200,000 orders per hour. It’s a transformation we’re proud to support as a long-term digital partner.”

Arijit Saha (Sr. Boomi Architect)