Cloud-Led Digital Transformation for an Indian Media Giant, Resulting in Significant Cost Reduction

Client

The client is the digital arm of one of India’s largest media houses, with a user-base of over 200 million, accessing a digital library of 12000+ titles including movies, television shows, and other programming, alongside 250,000+ library of music titles. 

Challenges

• Difficulty in effectively monetizing the digital content library.
• Packaging subscription plans based on user devices such as mobile-only plans were challenging.
• The client wanted to offer consistently superior experiences across channels, but its monolithic content management system (CMS) was rigid, as it was cumbersome to maintain.

LTM Solution

• Microservices-based solution for the client.
• Re-architect and re-platform the Content Management System (CMS) based on Microsoft Azure for cloud nativity and flexibility.
• Content Delivery Network (CDN) on Azure to regulate content access across geographies, user subscription, and device type. 

Business Benefits

• Adoption of microservicesbased architecture for greater flexibility and support for diverse customer journeys.
• 100% increase in average revenue per user with reduction of TCO and maintenance costs.
• Significantly simplified content and user management.
• Faster time-to-market, enabled through Agile CI/CD pipeline.