Boosting Sales Efficiency: How a Global Leader in Flavors and Fragrances Leveraged Gen-AI for 200 Hours of Increased Utilization

Client

Our client, a 130-year-old global leader in food, beverage, health, biosciences, scent, and pharma solutions, supports over 50,000 customers across 40+ countries through 200 manufacturing facilities, creative centers, and labs. Operating in an intensely competitive and rapidly evolving market, they faced mounting pressure to optimize operations, enhance sales enablement, and unlock actionable insights from vast data stores. With shifting customer expectations and the need to innovate business models and enter new markets, they sought to future-proof their operations and sustain growth. Recognizing this, the client partnered with LTM to navigate these challenges and drive transformation.

Market Trends

The global market for flavors, fragrances, and cosmetic actives is rapidly evolving, driven by rising demand for personalized products and the push for digital transformation. As consumer preferences shift towards tailored experiences, companies are increasingly turning to AI to improve customer engagement and operational efficiency.

Data-driven decision-making is crucial for staying competitive, as businesses strive to enhance supply chain management and unlock growth opportunities in new markets. In this dynamic landscape, sales enablement powered by AI has become essential for businesses looking to stay ahead of the curve.

Challenges

The client faced several challenges as they navigated this competitive and fast-changing market: 

• Enhancing sales enablement with AI: They needed to integrate AI-driven solutions to streamline sales processes, extract actionable insights, and improve decision-making efficiency for key account managers.
• Unlocking value from data: The vast amounts of unstructured and siloed data required transformation into accessible and actionable insights for better business outcomes.
• Driving market expansion: Entering new markets and tailoring offerings to diverse customer needs demanded innovative strategies and localized solutions.
• Improving customer experiences: Ensuring relevance and desirability of products in a competitive landscape required personalized and seamless customer interactions.
• Operational efficiency: Modernizing business operations and reducing costs while maintaining agility was essential to stay ahead of industry trends.

LTM Solution

LTM implemented Gen AI solutions for manufacturing, addressing the client’s challenges by integrating sales enablement with AI. Key account managers gained a unified platform through the Global Key Account (GKA) portal, which streamlined data access and decision-making.

• AI chatbot powered by Azure OpenAI (GPT-4) provided intelligent responses by leveraging data from SharePoint and news APIs, addressing the challenge of unlocking actionable insights from vast data.
• Retrieval Augmented Generation (RAG) was used to curate and enhance data accuracy, ensuring key account managers received relevant, up-to-date information.
• Role-based GKA Power BI dashboard with Snowflake Datasets offered customized insights, enhancing operational efficiency and providing actionable data to support market expansion and customer experience improvements.
• Azure AD ensured secure access for key account managers, streamlining collaboration and enhancing employee productivity.

Business Benefits

The implementation of Gen AI solutions for manufacturing and sales enablement with AI led to significant business outcomes:

• 200 hours of increased effort utilization

Key account managers gained more productive hours, thanks to AI-driven automation and enhanced data accessibility.

• Improved data visualization

Actionable insights were presented in a contextual, summarized format, enabling faster content discovery and the ability to view aggregated news feeds—empowering teams to make informed decisions.

• 10% reduction in operational costs

Streamlined processes and enhanced efficiency led to lower costs across various business operations.

• Revenue growth

The implementation of new products, market strategies, and localized offerings resulted in significant growth in ongoing business.

• Enhanced business operations and user experiences

AI-driven automation improved both operational efficiency and customer engagement, leading to better user satisfaction and smoother business operations.

Redefining Sales Enablement with AI Innovation

At LTIMindtree, we harness the power of AI to revolutionize sales and operations, empowering businesses to thrive in competitive markets. Our AI-driven sales enablement solution for manufacturing streamlined data access and visualization through the Global Key Account (GKA) portal.  

By equipping key account managers with AI-powered insights, chatbots, and personalized dashboards, we enabled smarter decision-making, reduced operational costs, and enhanced user experiences. This innovative approach drove significant revenue growth by uncovering new product opportunities and market strategies, positioning the client for sustainable success.  

Transform your business operations with LTIMindtree. Discover the power of AI to drive efficiency, growth, and competitive advantage.  

Ready to transform your sales operations with AI?

Contact us today to learn how LTIMindtree’s Gen AI solutions for manufacturing can drive efficiency, growth, and innovation for your business.