Master Data Management for a $250 Bn Global Technology Leader to Enable a Unified Customer View

Client

A multinational technology company specializing in online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics.

Challenges

The client faced several challenges in integrating data amongst its various companies, with inefficient deduplication processes giving an unclear view of customers and their preferences. The inaccurate definition and inefficient computation of data quality led to low trust in the priority data. The absence of data stewardship was hampering processes as well. 

LTM Solution

LTM’s team of experts solved these challenges in two phases:

1) Organizing the existing data:

•  Conducted multi-faceted data profiling and triaged the data elements
•  Worked with product owners and source SMEs to understand the as-is and to-be states

2) Enriching with standardization: 

• Fine-tuned match rules and related quantification beyond native MDM capabilities
• Automated data steward activities to handle over-merge cases
• Proposed changes to various data flow areas, providing succinct examples and details

Business Benefits

• 95% improvement in data quality by automating, securing, and integrating data
• 50% reduction in manual stewardship 
• Increased understanding of consumer behavior through data-driven insights
• Created new cross-selling opportunities