Srikanth Akella

Practice Lead - CDP & Digital Analytics

He helps global enterprises achieve excellence in Brand Building, Personalization and Omnichannel Marketing through marketing and customer analytics. He has leveraged his in-depth functional and technical knowledge and experience to execute use cases such as personalization, customer insights, CLTV and CSAT using Customer data platforms for his clients' benefit. He also has proficiency in optimizing digital channels such as SEO, Tag Management, and digital analytics tools.