Marketing agency of the future

Oct 08, 2025

ET Brandequity.com

As global agency networks race to integrate Gen AI into their creative workflows, Indian IT major LTIMindtree has entered the space with Blueverse Craftstudio, an AI-powered marketing agency built for the modern enterprise. With CMOs facing tighter budgets, evolving consumer behaviour and rising content demands, Blueverse bets on a future where ‘AI artists’ and AI-powered workflows will drive exponential value for the modern marketing organisation.