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Experience-as-a-Service Transforming tourism from journeys to joy

Jul 21, 2025

M S Akshaya
M S Akshaya
Senior Specialist: Consulting: Travel, Tourism & Hospitality
Saugato Majumdar
Saugato Majumdar
Principal Director- Data & Analytics, LTM

Experience-as-a-Service Transforming Tourism from Journeys to Joy

Experience-as-a-Service (EaaS) is transforming tourism by emphasizing personalized and immersive experiences over traditional travel approaches. The whitepaper highlights AI-driven data analytics, smart itineraries, and digital concierges to provide real-time personalization. It examines trends like sustainable tourism and hyper-targeted marketing, offering strategies for travel providers to enhance loyalty, revenue, and customer satisfaction in the growing experience economy.

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Case Study
calendar June 3, 2024
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