Demystifying Data-as-a-Product
This whitepaper explains how treating data as a product unlocks business value. It highlights seven essential capabilities: outcome-driven strategy, demand-driven management, data democratization, integration with business processes, evolved operating models, governance and automation, and continuous innovation. Implementing a data product development lifecycle turns fragmented data into trusted, actionable assets, enhancing efficiency, innovation, and competitive advantage. Data monetization can be achieved by creating a data marketplace with data governance and data product management at its core.
