Rethinking ABM in the age of AI from static campaigns to agentic engagement
LTM outlines how ABM shifts from static, siloed campaigns to agentic engagement marketing, AI driven ABM strategies using Salesforce’s Agentforce. Unified account-based marketing with AI enables real time process orchestration, hyper personalized content, and autonomous execution by AI agents. The approach aligns sales and marketing around live buyer signals, improving targeting, speed, and pipeline movement for adaptive, intelligent B2B programs.
