Optimizing E-Commerce Strategy Resulting in Global Manufacturer's 9% YoY Online Revenue Growth

Client

The client is a US-based manufacturer of lifting and material-handling plants working with global clients across industries, including construction, infrastructure, quarrying, recycling, and more

Challenges 

• Online sales technology was not scalable. The client had to deliver personalized experiences for both B2B & B2C markets. 
• An inventory of over 0.5 million units in five languages and four currencies was challenging. The company could not leverage online sales despite its diverse product portfolio and global presence. 
• The client's growth trajectory was hampered by inefficient and suboptimal business processes lacking end-to-end optimization.

LTM Solution  

• Launch a digital B2B & B2C store, delivering a global e-commerce solution to handle 10,000 orders/month and 7,000+ dealers.
• Launched a new revenue stream in the B2C segment by leveraging a multisite feature, providing the flexibility to scale with an increase in the number of dealers & rollouts. 
• Launched a new B2B e-commerce site supporting online aftermarket part sales.
• Integrated application in real-time with EBS R12, OTM, Dell Boomi, and Vertex for product catalogue, pricing, and order handoffs.
• Integrated application with CyberSource for credit card payment.
• Global template with reusable enterprise design, API first architecture, and configurable, reusable global widgets.  

Business Benefits Delivered

• Growth in online revenue by 9% YoY.
• Client experienced 3X increase in mobile usage, underscoring the growing trend towards mobile devices.
• 2X improvement in site performance and speed, enhancing the overall user experience.
• Successful integration in four currencies and five languages into a seamless platform serving 25,000 users and 7,000 multi-brand dealers