Digital Customer Engagement Platform for the World’s Largest Producer of Steel Wire Products and Solutions

Client

The client is a Belgium-based global company operating in 45 countries. Its primary business is steel wire transformation and coatings. 

Challenges

The client’s existing systems lacked a digital presence and maturity. It was designed to handle only Business-to-Business (B2B) commerce and could not track inventory status or orders. The client wanted to add a Direct-to-Consumer (D2C) distribution management system that would enable a customer-centric online engagement across different business units. It sought a partner who could help it achieve all this, along with generating harmonized and transparent data and creating an enhanced omnichannel experience. 

LTM Solution 

• LTM created a user-friendly D2C platform that provided personalization and guided selling as per customer requirements.  
• Enabled an enhanced and uniform user experience for both B2B and D2C engagement. 
• Migrated the existing B2B system to Magento to provide distributors and end users with the inventory status and order tracking data.
• Built a single platform with responsive design to support multiple form factors using Adobe Experience Manager (AEM) as the front end and Adobe Commerce as the backend in Headless mode.
• Hosted the application using Adobe Managed Services on Azure Cloud. 
• Implemented Marketo for campaigns along with Adobe Analytics for web analytics. 

Business Benefits 

• Improved user experience
• Standardized platform to meet all compliance requirements
• Enabled end-to-end automation for lead capturing
• Leveraged a platform-based approach for easy maintainability and faster roll-out
• Enabled self-service for business customers
• Ensured seamless synchronization between the ERP and the commerce portal