Creating and Managing a Direct-to-Consumer Platform for a Global CPG Client

Client

• The client is an American multinational consumer goods corporation specializing in various personal health/consumer health, personal care, and hygiene products.

Challenges

• The client was looking for an economical solution to reduce IT costs and use cost-effective solutions for immediate Go-To-Market (GTM). The client also sought a Direct-to-Consumer (D2C) platform for their brands across geographies to improve revenue, margins, customer experience, and brand reputation. The client preferred an economical solution to reduce IT costs and didn’t want to own infrastructure.

LTM Solution 

LTM helped customers migrate to a BigCommerce SaaS application to avoid infrastructure and maintenance costs. We created a D2C platform that:

• Enabled the brands to test and learn at a low cost 
• Provided standard integrations and consistent experience across brands 
• Delivered innovative features to retain brand reputation and customer satisfaction 
• Made their digital presence better, faster, cost-effective, and secure 

Business Benefits 

• Standardized platform with a higher up-time of 99.5%
• Reduced GTM time by 45%
• Rolled out 45+ sites across countries
• Increased sales and improved margins
• Ensured a better understanding of customers, leading to repeat orders
• Guaranteed 100% compliance w.r.t. legal, privacy, and security