Client 

The client is a manufacturer and marketer of fast-moving consumer goods. Their extensive business presence spans various geographies, ensuring a global reach. It specializes in personal/consumer health, personal care, and hygiene products. The company distributes its products through various channels, including grocery stores, membership clubs, and high-frequency stores. 

Challenges 

Navigating complexities

• Large data complexity Disparate manual data collection Declining data quality In response to market dynamics, agility was needed to meet customer demands and outpace competitors.
• The company need to reduce launch cycles from the existing 6-12 months due to increased competition.

Large data complexity 

• Gathering essential product-specific information from multiple departments based on launch type, line, brand, and region posed a significant challenge.
• Complex manual data processing led to the delay of product launch.

Disparate manual data collection

• Collecting data from diverse departments, viz., product portfolio, specifications, planning, artwork, etc., was tedious. 
• Spreadsheets and paper forms were used to manage and collect the data, causing a lack of visibility and process delays.

Declining data quality 

• Manual data collection through spreadsheets and paper largely resulted in inefficient data quality and inaccurate product launch specifications. This, in turn, led to a 0.7% loss due to product returns.

LTM Solution

LTM’s low-code solution revolutionized the global consumer goods company’s landscape with an intelligent digital automation platform.

• Streamlined the process by intelligently gathering product information from various departments, ensuring data quality within processes using AI
• Enhanced efficiency through dynamic decision-making, real-time tracking, and intelligent routing
• Reduced more than 20 manual touchpoints through intelligent integration with systems like SAP
• Intelligent data validation framework ensured accurate product information collection
• Switched to guided workflows and an intuitive user interface (UI)
• Offered real-time reporting and guided assistance

Business Benefits

• Automated processes to accelerate launch cycle time by 90%, which resulted in cost savings of USD 0.8 million
• Enhanced data quality prevented product returns and losses, saving approximately USD 1.3 million annually
• Streamlined communication lowered Full-Time Equivalent (FTE) by 50% per region
• Real-time tracking reduced turnaround time by 40%
• Reduced manual touchpoints by 87%