Ms. Apurva Purohit is an Indian Businesswoman with over three decades of experience in the corporate world where she formed significant partnerships with private equity firms and promoters to build and scale up a diverse set of businesses from early-stage fledgling businesses, to setting up new ventures and to supervising turnarounds in mature and declining organisations.
In her last tenure at Jagran Prakashan Ltd, a multi-media conglomerate, Apurva pivoted the group from a deep-rooted reliance on its traditional print businesses to a focus on new age emerging businesses. The strategies adopted under her tutelage and her emphasis on excellence in implementation increased both the scale and the profitability of these businesses manifold.
She has worked across a variety of media businesses from radio to print to digital and was responsible for building and scaling up Radio City to become a leader in the FM radio space, and subsequently listing it on the stock exchanges in 2017. She was responsible for creating Lodestar, which is today one of the largest media buying agencies in the country, and envisioning Times of India’s entry strategy into television, and has worked on famed turnarounds like Zee TV.
Under her people-oriented leadership and focus on building a great culture, one of her portfolio companies, Radio City was consecutively featured in the Great Place To Work survey for 7 years in India and amongst the Best Places to Work in Asia and has become a case study on building high impact cultures which have a direct correlation on profitability.
She is an Independent director at LTI Mindtree Limited, L&T Technology Services Limited, L&T Reality Properties Limited, Navin Fluorine International Limited, Schloss Bangalore Limited and an advisor to private equity fund Amicus Capital. Ms. Purohit is the Co-Founder of Aazol Ventures Private Limited, a social impact consumer products venture which connects farmer communities and women self-help groups who grow or make traditional, local food products with urban consumers looking for healthier and more nutritious food choices. Aazol aims to create impact by generating employment in the regions where these communities reside.
She has been a leading voice in the Indian business landscape, advocating gender diversity, what ails it, and what organisations and leaders can do to improve this critical imperative. She is also the author of the two national bestselling books “Lady, You’re not a Man” – the Adventures of a Woman at Work and Lady, You’re the Boss!
Over the years, she has won multiple business awards and has been repeatedly named as one of the Most Powerful Women in Business as per the India Today Group and Fortune India. She was awarded the Distinguished Alumni Award from IIM Bangalore in 2022.
She holds a Bachelor’s degree in Science (Physics) and completed her PGDM from IIM- Bangalore. She was a state-level hockey player and played for Tamil Nadu State and Tamil Nadu University.
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