Data-driven Personalization Touches 100Mn Consumer Personas for Leading Cosmetics firm

Client Overview

The client is the world's largest cosmetics company spanning a wide range of hair, makeup, perfume, and skincare products.

Challenges

The client needed an integrated customer view across customer engagement touchpoints. They intended to drive personalized interactions and experiences across platforms, devices, and channels, accelerate conversion, repeat, and retention, and build a platform to collect consumer data from different sources - Complete ownership of data and analytics.

LTM Solution

• Built a next-gen CRM data and analytics platform – A single core platform to handle multiple brands via configurations and customizations through connectors, metadata-based ingestions, and extensible schemas based on their needs.
• Personalized products and campaigns based on demography, buying patterns, and loyalty information.
• Onboarded 52+ brands and utilized information to cross-sell across brands.
• Leveraged Open Source and cloud PaaS offerings to ensure future technology upgrades and improvements are more accessible and not subject to vendor lock-ins. 
• Updated security at all levels across different data stores through state-of-the-art security mechanisms. 
• Activated campaigns and reports: An integrated email marketing engine and reporting platform to allow prompt activation of customers and standardized reporting based on the insights and actions.
• Analytical modeling – Industry standard segmentation modeling built into the platform.

Technology stacks used

• AI & Analytics
• Intelligent Automation
• Immersive Reality (AR/VR)
• Cloud
• Cybersecurity
• Blockchain
• IoT

Benefits

• 100 million+ consumer personas on 500+ attributes for personalized engagement across 2 billion touchpoints. 
• A single standardized data store for all the brands in the portfolio. 
• Multichannel campaigns for consumers based on industry-standard analytical models. 
• Insightful reporting with KPIs and dimensions. 
• 51.5% cost savings in TCO by continuous tech evolution.