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  • What we do
    CAPABILITIES
    iRun
    • Application Management Services  
    • Cognitive Infrastructure Services
    • Cybersecurity
    iTransform
    • AI-led Engineering
    • Data and Analytics
    • Enterprise Applications
    • Interactive
    • Industry.NXT
    Business AI
    • BlueVerse
    PROPRIETARY OFFERINGS
    • GCC-as-a-Service
    • Unitrax
    • Voicing AI
  • Industries we serve
    INDUSTRIES
    • Banking
    • Capital Markets
    • Communications, Media and Entertainment
    • Energy & Utilities
    • Healthcare
    • Hi-tech and Services
    • Insurance
    • Life Sciences
    • Manufacturing
    • Retail and CPG
    • Travel, Transport and Hospitality
  • About us
    ABOUT US
    • Company
    • Investors
    • Brand
    • Newsroom
    • Partners
    • Insights
    • Environment, Sustainability and Governance
    • Diversity, Equity and Inclusion
  • Careers
Contact
Laura Bal
147744

Laura Bal

Senior Principal, Global Consulting, Digital Marketing, LTM
A senior principal consultant in digital marketing with over 20 years of experience, excels in devising and implementing comprehensive strategies. They specialize in SEO, SEM, social media, and email marketing, utilizing data-driven insights and emerging technologies to boost brand visibility, engagement, and return on investment.

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Data Governance in the Gen AI Era: Ensuring Ethical and Effective AI-Powered Marketing
Explore the importance of data governance in Gen AI-powered marketing to ensure ethical AI adoption, compliance, data security, and effective decision-making.
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Four ways Generative AI and LLMs are Redefining Conversational Marketing
Discover how Generative AI and LLMs are transforming conversational marketing, personalization, and customer engagement.
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